The industry based on separating out good and bad versions of a similar food stuff is a sham.
Experts cannot tell the difference between good and bad vintages of wine
People cannot even tell red wine from white wine.
They cannot tell single malt whiskey from blended whiskey
The place you drink coffee matters more then the coffee
Basically people will think anything fancy is nice even water from a garden hose if you dress it up a bit
You have to beware how some of these experiments preselect their participants. For example, the garden hose/water brand trial only works on people who, when asked "What brand water would you like?", don't answer "Just bring me some goddamn water."
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