The only way to win the lottery is to run it. So if you run it how do you maximise your revenue? You maximise the number of times you have big jackpots. Certain people bet on every jackpot but a sizeable number only bet when the jackpot goes above a certain number of millions.
To increase the number of times the jackpot is large the lottery should increase the number of people betting on the same numbers. So if the lottery can get large numbers of people choosing numbers that are chosen by other people the lottery will be won less often and there will be more big jackpots.
There are three classes of lottery players
• Foolish-pick obviously popular combinations
• Sensible-use some truly random method to pick combinations
• Intelligent-use knowledge of foolish plays to pick unpopular combinations.
This is the start of a series of articles on how the lottery can manipulate ticket buyers into choosing similar numbers thus increasing the number of tickets they sell.